Nerdy budget enthusiast

Emily Blain (she/her)

  • I’ve been our family CFO since Day 1 of marriage (or before…). Our teamwork enabled him (primary breadwinner) to quit his toxic job before he had an official offer on the table from the company he was interviewing with.
  • Founding member of the Financial Coaches Network
  • Passionate about individualized teaching. I’ve been teaching private, one-on-one viola lessons for over 10 years and doing one-on-one financial coaching since 2019. I love being able to meet my students and clients where they are rather than trying to cover “most” situations and knowing that some are falling through the cracks.


Founders Cohort Member of the
Financial Coaches Network

Attended the UW: Madison A|4 Financial Coaching Method workshop which focused on client-centered coaching and client-led problem-solving

My Story

When my husband and I got married in 2012, we were fresh, naïve kids straight out of college. Through a combination of nurture (both pairs of parents did an abnormally good job at teaching us about money), nature, and definitely some luck, we muddled along for a few years, keeping on top of our bills and slowly, almost lackadaisically paying down student loans. 

In 2017, when our daughter Rebekah was born, we hit a financial reset button. We started having more detailed conversations about where we wanted to be both in life and financially and how we could focus our money to hit those goals. In short, we created a plan that honored each individual’s goals and priorities and our joint values and dreams. 

The premarital program we did touched a little bit on finances, but sometimes I dream about where we would be if we had focused in earlier. When I first heard about financial coaching, the idea of working with engaged couples to facilitate conversations around money and what married financial life looks like immediately jumped to mind. I’m so excited to help couples start their lives together with a solid financial foundation!

When I’m not coaching, I teach viola lessons and proofread board games/rpgs. When I’m not doing THOSE, I hang out with our crazy daughter, guiltily watch reality TV, and play tons of board games and video games with my husband. We are major nerds and proud of it!

I am also a member of the Financial Coaches Network to support me in continually becoming a better financial coach through continuing education, implementing coaching best practices, and other resources.